What Do Conversion Rates Have To Do With Traffic?

What Do Conversion Rates Have To Do With Traffic?

Do you know how many people come to your site? Do you know how many of them actually buy your product or your service?

It's one thing to generate traffic to your site, but if people aren't buying it's a good indication you're attracting the wrong traffic. Clearly, they aren't interested in your offer.


Would you want to spend time driving traffic full of people who don't care what you're selling? Pointless, right? That's where conversion rates enter the picture.

What are "conversion rates"?

Conversion rates are based on a formula that takes the number of visitors who come to your site vs the number of people who convert. Now, conversion doesn't necessarily have to mean that they buy your products or services. Perhaps you just want them to sign up and get on your list.

First, you set your goal before you start driving traffic. Decide exactly what you want your visitors to do. Then you c! an work the conversion of traffic versus those who meet your intended goal - they buy your product/service or they sign up.

It's extremely important to do this calculation because it will determine whether your traffic generation efforts are working or not. If they are not, this will give you an indication of what you need to do. This can mean that you need to rework your sales page or you need to look else where to get your traffic.

In the end, it's all about testing. Start with the most obvious - your landing page. Change it around, test it for a few weeks or so and if your conversions don't improve, take another look at who you are trying to attract. By make subtle changes to your sales page and changing where you're getting your traffic, you will soon have a hoard of traffic buying your offer.

By: Jonathan Budd

Article Directory: http://www.articledashboard.com

Jonathan Budd Is An Expert Internet Marketer Who Shows People How To Make Far More Money Then They Are Now With Highly Profitable Cutting Edge Systems At: www.TheProfitMasterminds.com

By: Jonathan Budd

Article Directory: http://www.articledashboard.com

Jonathan Budd Is An Expert Internet Marketer Who Shows People How To Make Far More Money Then They Are Now With Highly Profitable Cutting Edge Systems At: www.TheProfitMasterminds.com

Source: http://www.articledashboard.com/Article/What-Do-Conversion-Rates-Have-To-Do-With-Traffic-/341999
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