Online Retail Store - Do You Really Know Your Prices?

Online Retail Store - Do You Really Know Your Prices?

The online retail store can be a good automated work at home opportunity. Being put in the online retail business by a company that processes our orders and drop-ships to our customers, including our own web site, gives us the tools we need to succeed. This allows us to eliminate most of the hurdles of starting a new online retail store business.

In order to take the storefront to the forefront we have to stop a moment and think. Stop for a moment and put ourselves in the customers shopping shoes. We have been given all of the tools to run an online retail store, and the automation means it runs by itself. Right? Well, almost, but we have to do our part.


Think for a minute that you are a customer and you are shopping at your own online retail store. You want to buy a watch. Excellent price. Excellent watch. Then you start your checkout and the watch has suddenly doubled in price because of the shipping! . We can't call the store manager because we are the owner, and the store manager. This is not a problem but it does require us to think about our online retail store before our customers attempt to shop for bargains.

Small items will take the same route as the larger items when shipping, but the shipping will not affect the large more expensive items total price like it does on the small less expensive items. At least not percentage wise. Large pricier items will have little effect, where as small cheaper items can get blown out of a potential sale. Most retail customers shopping online will buy only single items of a particular item. Large or small. That is why we need to pay special attention to the small less expensive items in our store. Of course, merchandise such as most jewelry and items that have greater value would not suffer the same consequences.

Therefore, we as owners of an online retail store have to figure in the shipping on small items with s! mall prices, as part of the total retail price. If we fail to ! do so, i nstead of making a smaller profit, we may lose a customer for good. The later is disaster for an online retail business. That customer may unknowingly perceive that this the norm for shopping with us. We don't want to lose a sale at the checkout no matter how small because of not compensating for shipping. We all know that shipping is part of shopping online, but we want the customer to feel that going to the computer instead of the car was a good decision.

Use the suggestion above when pricing the merchandise in your online retail store. Keep your prices fresh, and not rigid. Remember that shipping has to be thought about when setting retail prices. Especially small items with a small retail price. That can be the difference between a small sale and a lost customer. A lost customer is one that is unlikely to return. And we want our customers to return. They may be shopping while we are napping.

By: Stephen Woodall

Article Directory: http://www.articledashboard.com

Stephen Woodall, Freelance Writer, FSC Business - See My FSC Business Page storewholesale.fsc2.com

By: Stephen Woodall

Article Directory: http://www.articledashboard.com

Stephen Woodall, Freelance Writer, FSC Business - See My FSC Business Page storewholesale.fsc2.com

Source: http://www.articledashboard.com/Article/Online-Retail-Store---Do-You-Really-Know-Your-Prices-/408739
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