How Knowing The 4 Mindsets Of The U.S. Can Impact Your Home-Based Business

How Knowing The 4 Mindsets Of The U.s. Can Impact Your Home-based Business

Network marketing companies will seldom teach you about the mindsets of your possible contacts. Why? Because their main focus is on you selling their products and not on the time consuming task of education. When you switch your focus away from yourself and toward your prospect, it's called marketing. Those who market do well in network marketing. They understand that an audience is found, it's important to understand everything you can about them. How else are you going to really solve their problems?

In the United States alone, there are four major mindsets. Knowing where your contacts are coming from is a major piece to the puzzle that makes your overall business successful. A person saying "no" in California has different reasons than a person saying "no" in New York. Even though you dial your telephone for the same reason, everyone you reach comes from a different place. Understanding th! is requires a basic knowledge of how people respond from their repective areas, and why.


1. The East Coast Mindset
Living in the states east of Pennsylvania and north of Virginia, these prospects will most likely be your most skeptical, agressive and assertive. They are exposed to more opportunity to buy things than any other culture in the country. They like to punch first, and see how you stand up to them before giving you respect. They wear an invisible suit of armor to protect them from strangers. You have to work a little bit to get past their hard exterior in order to find their kindness inside.

East coast people will rarely tell you they need to speak with their spouse first because it shows a sign of weakness. Instead, they'll probably say something like "I need to think about it." This is good, because when they call you back, they won't question or return a product they bought in confidence. Notice how I didn't mention calling them back a seco! nd time? This is because no matter who you are talking to, cal! l backs are a waste of time. To the east coast person, this also means you are not trying to push them into anything. They will respect that.

2. The Southeast Mindset
This area refers to people living in the area known as "The Bible Belt," south of Virginia and East Of Texas. They are very religious, so you may hear people saying things like they have to pray about your offer before giving you an answer. This doesn't mean you should hang up the phone on them. It means the same thing as someone telling you they need to speak to their spouse or think it over. Their attempt to seek inspiration from religion means that they really do want what you offer. They just need to go about it in a different way.

There are many poverty areas in the Southeast, so most of these prospects have no reservations about telling you they cannot afford your products or services. Although you are not in business to convince people they should spend money they do not have, be prepared ahead ! of time to show them how you can help them if they can find a way to pay for it. Chances are that they will see the value in what you say, and begin the process of figuring out how to save the money and get back to you.

3. The Midwest Mindset
People living west of Pennsylvania and East of Colorado are the most genuine and sincere with what they say. They aren't embarassed to confess that they need to speak to their spouse because to them it's a common courtesy. There is a bit more honesty in what they say because they haven't had the need to put on a suit or armor to protect themselves. They are less likely to give you a runaround. If they aren't interested, they won't tell you they need to think about it. they'll simply tell you they aren't interested.

Prepare ahead of time to handle objections. Those who live in this region are prone to ask questions if they are sitting on the fence of indecision. They aren't afraid to let you know they need assistance. ! The way of life here is a little more easy going and layed bac! k. Even though they are not as guarded as the East Coast mindset, they can sense a sales pitch just the same and they do not want to be pressured. Simply know how your products or services can benefit them specifically.

4. The West Coast Mindset
This refers to people living West of Colorado, specifically California. These people are mostly focused on their image, and how they can impress people to get what they want. They are out in the sun most of the time, and being a bit superficial is a way of life. They are most likely to flat out lie about why they do not want your service, because they do not want you to know they can't afford it. They'll tell you they don't have the time, or they are currently doing something similar, but the bottom line is that they have the same concerns as everyone else.

It's important to be empathetic with these types of people. Instead of feeling sorry for them, let them know you understand how they are feeling. Try to find a time in yo! ur past when you can relate to what they are saying in order to get a good understanding of where they are coming from. Focus on what is current with your product or company vs. how many years you have been in business or how many people you have helped. They are more likely to be interested in anything cutting edge or happening at the moment.

Knowing your audience is an essential ingredient to successfully grow a business and keeping it moving forward. Your mindset should be focused on whoever you are talking to at any given moment, not on yourself. Marketing is about finding an audience who has a demand for what you have, and then filling that demand with supply. Understanding this is what it takes to bring in 20-30 people a week into your business. Unfortunately, you will seldom be taught this in any network marketing training system or by your upline, and this is why there is such a high drop out rate. Education like this is out there, and all that is required to! get it is a desire to succeed and a willingness to think outs! ide of t he box.

By: William Winch

Article Directory: http://www.articledashboard.com

William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.

By: William Winch

Article Directory: http://www.articledashboard.com

William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.

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