Why People Act and Patience in Marketing

Why People Act And Patience In Marketing

A survey of 500 executive women reported that 79 percent say good service is their prime consideration in selecting a restaurant. A MasterCard study reported that of the top ten reasons diners select the restaurants they do, six have to do with service, three with food quality, and only one with value. NONE were about the lowest price.

In the area of quality, YOU must recognize that the true quality comes when you customize the product or service to your client's unique needs. The quality in a service or product is not what you put into it, but what the client or customer gets out of it.


Take a reality check to determine how clearly you understand what your
prospects are thinking each time they look at your advertisement.

The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year. After five weeks, the resul! ts displease him so much that he cancels his contract.

Five ads in five weeks seems like a lot of frequency in marketing. Five exposures do, indeed, establish some momentum. But they don't even come close to create enough desire to motivate a sale. To truly comprehend how much frequency is enough to spark that sale, you've got to know just what your prospects think from each exposure. Here is exactly what each one thinks as he or she looks at the ad you've run:

The first time a man looks at an advertisement, he does not see it.
The second time, he does not notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it before.
The fifth time, he reads it.
The sixth time, he turns up his nose at it.
The seventh time, he reads it through and says, "Oh brother!"
The eighth time, he says, "Here's that confounded thing again!"
The ninth time, he wonders if it amounts to anything.
! The tenth time, he asks his neighbor if he has tried it.
T! he eleve nth time, he wonders how the advertiser makes it pay.
The twelfth time, he thinks it must be a good thing.
The thirteenth time, he thinks perhaps it might be worth something.
The fourteenth time, he remembers wanting such a thing a long time.
The fifteenth time, he is tantalized because he cannot afford to buy it.
The sixteenth time, he thinks he will buy it some day.
The seventeenth time, he makes a memorandum to buy it.
The eighteenth time, he swears at his poverty.
The nineteenth time, he counts his money carefully.
The twentieth time he sees the ad, he buys what it is offering.
The list you've just read was written by Thomas Smith of London in l885.

But here we are in a new millennium, so how much of that list is valid right now, today? The answer is all of it.

Hmmm...Chew on that.

By: Wendell O.

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By: Wendell O.

Article Directory: http://www.articledashboard.com

www.outlaw-enterprise-llc.com/site_map.htm

Source: http://www.articledashboard.com/Article/Why-People-Act-and-Patience-in-Marketing/336769
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